South Korea will felicitate SRK with an honorary black belt in Taekwondo today. In addition to this, the superstar will also receive the title of honorary ambassador of culture and tourism.

Shahrukh was naturally more than pleased to accept this honor and has confirmed his presence at the hotel in Mumbai.

This is Shahrukh's second international honour after he was presented an honorary doctorate in arts and culture by Bedfordshire University in London for his contribution to culture in July.

We frankly think these gestures are overly generous and more than actually playing an important part in history, it seems to be a publicity gimmick of sorts on both ends. 'King of Bollywood' or 'King Of Korea', it doesn't seem to be making much of an impression on his fans, or us.